This paper presents briefly an overview of the two most influential frameworks of strategic management: Porter's Competitive Positioning and the Resource-Based View of the Firm. It then proceeds to introduce the Delta Model - a new framework developed by the authors that, we believe,...

This paper introduces briefly the Delta Model - a new strategic management framework. It then proceeds to examine the challenges that an organization has to prevent the danger of commoditization of its business. The paper reflects on some personal experiences of the author to implement the Delta...

Includes bibliographical references (p. 11-12).