Color poster with text and graph (Spring 2009)

This research explores how television viewers' online program engagement (OPE)—engagement in social media conversations about television programs—relates to audience size during ads in those programs. We leverage a multisource dataset of 8417 ad instances, volume and deviation measures of...

This paper studies the impact of ad-avoidance behavior in media markets. We consider a situation where viewers can avoid advertisement messages. As the media market is a two-sided market, increased ad-avoidance reduces advertisers' value of placing an ad. We contrast two financing regimes,...

In dieser überarbeiteten Fassung einer im Juni 2006 am staatswissenschaftlichen Seminar der Universität zu Köln eingereichten und von Prof. Dr. Horst M. Schellhaaß betreuten Diplomarbeit untersucht die Autorin, welche Auswirkungen die Digitalisierung auf Fernsehprogramme hat. Dazu erörtert...

This paper studies the impact of ad-avoidance behavior in media markets. We consider a situation where viewers can avoid advertisement messages. As the media market is a two-sided market, increased ad-avoidance reduces advertisers' value of placing an ad. We contrast two financing regimes,...