Ausgangspunkt dieser Arbeit ist das Markenforschungs-Defizit im Bereich der mit Markenkäufen implizierten sozialen Perspektivenübernahmen. Modelle des Kaufverhaltens sollten um den interpersonellen Einfluss erweitert werden. Hierfür wird basierend auf der Fragestellung, inwiefern die...

The ongoing demographic changes in Germany pose serious consequences and challanges for society. One of these challenges is located in the economy. Most companies are in a global competition. In oder to survive they need to keep improving their products and services. Especially smal companies...

Child maltreatment, which includes both child abuse and child neglect, is a major social problem. This paper focuses on measuring the effects of child maltreatment on crime using data from the National Longitudinal Study of Adolescent Health (Add Health). We focus on crime because it is one of...

From 2000 to 2003, when Ben Bernanke was a professor and then a Fed Governor, he wrote extensively about monetary policy at the zero bound on interest rates. He advocated aggressive stimulus policies, such as a money-financed tax cut and an inflation target of 3-4%. Yet, since U.S. interest...

Child maltreatment, which includes both child abuse and child neglect, is a major social problem. This paper focuses on measuring the effects of child maltreatment on crime using data from the National Longitudinal Study of Adolescent Health (Add Health). We focus on crime because it is one of...