consumers call these brands "global" and centralized marketing departments manage these brands globally - are these "global …" are not perceived the same way in Germany and Mexico. As a consequence, brand management using standardized marketing …

CRM brand Personality, CRM purchase intention, Cause Related Marketing (CRM), Consumer culture, cross-cultural study …The purpose of this study was to compare the effect of culture on consumers’ attitudes toward Cause-Related marketing … brand image and (5) CRM purchase intention (6) Warm glow? ; B: Do consumers respond differently to Cause-Related Marketing …

consumers call these brands “global” and centralized marketing departments manage these brands globally – are these “global …” are not perceived the same way in Germany and Mexico. As a consequence, brand management using standardized marketing …