Das Internet hält auch für die Marktforschung eine Vielzahl neuer Möglichkeiten zur Sammlung von Erkenntnissen bereit …

The practice of marketing has significantly changed among companies operating in Hungary since the economic transition … with new emphasis, marketing activities and expectations have been emerged. This paper analyzes the role and significance … of marketing in corporate practices; undercover the most important activities of marketing managers in current business …

Traditionally, students of economics have often been told that it is a non-experimental science. Using a quantitative … and qualitative analysis of introductory economics textbooks, we track the historical evolution of this rhetoric from 1970 … experimentation in economics. Remarks that experiments are impossible in economics have been (almost) eliminated only this decade …

The Economy Studies project emerged from the worldwide movement to modernise economics education, spurred on by the … global financial crisis of 2008, the climate crisis, and the COVID-19 pandemic. It envisions a wide variety of economics … the world faces today. This is a practical guide for (re-)designing economics courses and programs. Based on a clear …

also being captured at IUBH, in particular in the Bachelor & Master program "Marketing management". In this paper, six …, Erfurt, Hamburg, Munich and Vienna to analyze sustainability topics within marketing. More specifically, the paper describes … and by creating a marketing plan. Overall, this paper gives a holistic view for teaching staff on how to incorporate …