Bewertungsunsicherheit der Investitionskriterien von Venture-Capital-Gebern – Eine Prozessperspektive Dieser Beitrag analysiert den Entscheidungsprozess von Venture-Capital-Gebern und betrachtet die Bewertungsunsicherheit der verwendeten Entscheidungskriterien in Abhängigkeit vom...

While recent research continues to emphasize the importance of digital entrepreneurship, the historical terminology of this field is often overlooked. Digital entrepreneurship tends to be considered a new phenomenon despite emerging in the early 1990s. Building on a scoping literature review,...

Specialized knowledge can be a facilitator of entrepreneurial orientation (EO), but little is known about how management teams transform their knowledge resources into entrepreneurial activity. Complementing the knowledge-based view with social interdependence theory, we suggest that team...

Only recently researchers have started to focus on the interface of production andoperations management and (corporate) entrepreneurship. The present study builds onthis developing research stream and develops and empirically analyzes a model thatillustrates how a firm’s entrepreneurial...

In addition to the functional value of a brand, the academic branding literature also emphasises the symbolic function of a brand. The importance of emotional values is often stressed by the necessity to create strong customer-brand relationships for building brand equity. Since the brand is a...

"Die Suche nach besonders erfolgreichen, exzellenten Unternehmen, vor allem auch die Frage nach den Ursachen ihres herausragenden Erfolges, fasziniert Wissenschaftler und Praktiker seit jeher gleichermaßen" (Meffert 2000, S.24). Dies gilt in besonderem Maße auch für den Teilbereich der...

Owing to the rapid growth of the internet, the corresponding NetEconomy has evolved into an established trade level. It is characterised bynumerous entrepreneurial firms equipped with innovative online businessmodels. Also, traditional firms increasingly utilise the internet in order tooptimise...

Increasing competition in all kinds of markets makes it necessary for companies to fightfor the customers’ favour. The product or service itself becomes less decisive in thepurchase decision; it is rather the emotional aspects and associations the customerhas with the product that determines...

LetsWorklt.de is a German B2C platform for different kinds of service and handcraft orders. Based on the concept of reverse auctions, demanders compose descriptions of the required services to place orders on the platform. The supplier bidding lowest at the end of the auction obtains the right...

The entrepreneur can be viewed as the source that implements his entrepreneurial capabilities to recognise, pursue and successfully exploit viable business opportunities. However, it is at the beginning of the entrepreneurial process that the pre-nascent entrepreneur is confronted with various...