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The influence of the music genre on the emotional consumer response and intentions to purchase online
Dikčius, Vytautas; Radavičienė, Indrė; Gerulytė, … - In: Trends economics and management 13 (2019) 33, pp. 71-85
Purpose of the article: How online shop atmosphere (different background music genre) affects emotional states depending on different product categories; and how the emotional states induced by website atmosphere affect satisfaction with background music, e-shop quality perception and purchase...
Persistent link: https://www.econbiz.de/10012106633
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The impact of emotionality and trust cues on the perceived trustworthiness of online reviews
Carbonell, Guillermo; Barbu, Catalin-Mihai; Vorgerd, Laura - In: Cogent business & management 6 (2019), pp. 1-14
Online reviews and trust cues are two core aspects of e-commerce. Based on these features, users can make informed decisions about the products and services they buy online. Although prior studies have investigated on various review characteristics, the writing style has been examined less...
Persistent link: https://www.econbiz.de/10012113743
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Emotional Contagion in the Online Environment : Investigating the Dynamics and Implications of Emotional Encounters in Mixed-Motive Situations in the Electronic Context
Belkin, Liuba Y.; Kurtzberg, Terri R.; Naquin, Charles E. - 2006
This paper explores the effects of individual emotional encounters in mixed motive situations on each individual outcomes, dyadic outcomes, and attitudes in an electronic communication context. Results of the experiment show that positive emotions expressed online tended to lead to greater...
Persistent link: https://www.econbiz.de/10014057186
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A Study on the Effect of Seller Fairness on Customer Empathy and Trust in Online Shopping Focusing on the MZ Generation
Lee, Sun-Ki; Lee, Kyung-Jae - 2023
Purpose – This study examined how service providers effectively respond to consumer complaints in an online shopping environment by applying the fairness theory including distributive, procedural, and interactional fairness.Design/Methodology/Approach – Empirical research was conducted using...
Persistent link: https://www.econbiz.de/10014351593
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Cultural issues in website design : a European perspective on electronic commerce
Asimionoaei, Claudia - In: CES working papers 1 (2009) 1, pp. 17-22
Commerce and electronic business have gained momentum in recent years. Attracted by the mirage of global markets, most companies enter the virtual environment without taking into account thecultural implications of such a step. The major question that arises at this stage of development of...
Persistent link: https://www.econbiz.de/10011991950
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E-commerce and household consumption in the United States : an arrangement of convenience
Banda, Lloyd George; Kassam, Zahra Zahir - In: Cogent business & management 10 (2023) 3, pp. 1-18
theoretical and empirical conceptualization of the concept in marketing or consumer behaviour and economics is scanty. Therefore …, we seek to statistically examine the impact of marketing strategies measured by the E-commerce index on household …-run relationship among the variables. Empirical findings revealed a positive relationship between e-commerce marketing and real …
Persistent link: https://www.econbiz.de/10014505989
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Data science and marketing in e-commerce amid COVID-19 pandemic
Fedirko, Olha; Zatonatska, Tetiana; Wolowiec, Tomasz; … - In: European research studies 24 (2021) 2, pp. 3-16
Persistent link: https://www.econbiz.de/10012663812
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Validity and reliability of consumer attitude toward online shopping scale
Yaman, Zührem; Köksal, Onur - In: Zbornik radova Ekonomskog Fakulteta u Rijeci : časopis … 41 (2023) 1, pp. 91-112
Persistent link: https://www.econbiz.de/10014530163
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Exploring multi-channel shopping behavior towards IT & C products, based on business students opinions
Vasiliu, Cristinel; Felea, Mihai; Mărunţelu, Irina; … - In: Amfiteatru economic : an economic and business research … 18 (2016) 41, pp. 184-198
Young people have rapidly adopted the practice of using a variety of channels through which to shop, especially for products that require thorough information on features and price. IT & C products fall into this category, and buyers using multiple channels benefit from the advantages of...
Persistent link: https://www.econbiz.de/10011843340