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RETAIL-FARM PRICE MARGINS AND CONSUMER PRODUCT DIVERSITY
Reed, Albert J.; Elitzak, Howard; Wohlgenant, Michael K. - Economic Research Service, Department of Agriculture - 2002
demand for diverse elementary products and food quality and marketing services where increases in retail-farm price margins … differences, particularly in more recent years, that can be traced to shifts in increased consumer demand for marketing services. …
Persistent link: https://www.econbiz.de/10005338946
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The Effects of Media Coverage of the 2009 Cookie Dough Recall on the Demand for the Brand and the Close Substitutes
Bharad, Abhishek; Harrison, R. Wes; Davis, Christopher - Agricultural and Applied Economics Association - AAEA - 2014
Not only does information about food recalls play a vital role in changing the demand for implicated food products, but it also impacts the demand for close substitutes. The study aims to identify the structural change in demand for cookie dough due to the 2009 cookie dough recall of Brand1, one...
Persistent link: https://www.econbiz.de/10011068597
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Socially-Responsible Certification Schemes for Smallholder Coffee Farmers: Economics of Giving and Consumer Utility
Verteramo Chiu, Leslie J.; Gómez, Miguel I.; Kaiser, … - Agricultural and Applied Economics Association - AAEA - 2014
We study consumer preferences for socially-responsible certified coffee based on alternative ways to distribute the price premium of the product. We use Becker, DeGroot, and Marschak (BDM) auctions in an experimental setting to elicit consumer willingness to pay for two socially-responsible...
Persistent link: https://www.econbiz.de/10011068670
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On the Competitive Interaction Between Private Label and Branded Grocery Products
Cotterill, Ronald W.; Dhar, Ravi; Putsis, William P. - 1996
Recent research in marketing has focused on cross-category variation in the market share of private label products … products. Empirical findings support the author's premise that consumer response to price and promotion decisions (demand) and … strategy, promotion …
Persistent link: https://www.econbiz.de/10009442569
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Entrepreneurial and Buyer-Driven Local Wine Supply Chains: Case Study of Acres of Land Winery in Kentucky
Maumbe, Blessing M.; Brown, Cheryl - In: International Food and Agribusiness Management Review 16 (2013) 1
The IFAMR is the flagship journal in Agribusiness published quarterly by IFAMA. More information can be found at: www.ifama.org
Persistent link: https://www.econbiz.de/10010909721
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On the Competitive Interaction Between Private Label and Branded Grocery Products
Cotterill, Ronald W.; Dhar, Ravi; Putsis Jr., William P. - Zwick Center for Food and Resource Policy, Department … - 1996
Recent research in marketing has focused on cross-category variation in the market share of private label products … products. Empirical findings support the author's premise that consumer response to price and promotion decisions (demand) and … strategy, promotion …
Persistent link: https://www.econbiz.de/10005310639
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Regional Mc parity : do common pricing points reduce deviations from the law of one price?
Mathä, Thomas - 2008
Persistent link: https://www.econbiz.de/10003778449
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Structural relationship between taste, price fairness, and repurchase intention of fast food : moderating effect of healthiness
Moon, Joonho; Ji, Yunho - In: Global business and finance review 28 (2023) 5, pp. 109-121
Purpose: The aim of this research is to explore the structural relationship between taste, price fairness, healthiness, and repurchase intention. Healthiness is the moderator when taste and price fairness impacts on repurchase intention. The research subject is McDonald's given the market share...
Persistent link: https://www.econbiz.de/10014443232
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Models of consumer demand for differentiated products
Richards, Timothy J.; Bonnet, Celine - 2016
Persistent link: https://www.econbiz.de/10012221185
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The Marketing and Distribution of Fast Food
Christian, Michelle M. - 2012
key role of transnational corporations (TNCs) in using marketing to define the consumer's perceptions of food; and they …
Persistent link: https://www.econbiz.de/10013115674