Ball, Alasdair; Bessant, John; Butler, Jeff; Callahan, John - 2004
Books reviewed: Stefan H. Thomke, Experimentation Matters: Unlocking the Potential of New Technologies for Innovation Richard L. Lynch, John G. Diezemann and James F. Dowling, The Capable Company: Building the Capabilities that Make Strategy Work Georges Haour, Resolving the Innovation Paradox -...