Developing robust and refined measures to quantify strategic impacts is a major challenge facing researchers who seek toimprove methods for information technology (IT) investment evaluation. This paper presents a means to test for parameterheterogeneity in a model which quantifies the strategic...

The vast majority of existing multidimensional scaling (MDS) procedures devised for the analysis of paired comparison preference/choice judgments are typically based on either scalar product (i.e., vector) or unfolding (i.e., ideal-point) models. Such methods tend to ignore many of the essential...

Marketing researchers have long used brand switching analyses and Markov transition matrices to gain insights into managerial problems. Almost without exception, this work makes (inappropriate) inferences about individual consumers by analyzing household-level data. This paper presents a...