INTRODUCTION. This chapter considers what we know, and what we might like to know about corporate philanthropy and community engagement. It does so particularly through a nonprofit marketing lens, that is, from the perspective of the nonprofit organization seeking mission revenue and resources...

This study comprises data analysis of data collected by McNair Ingenuity Research as part of the 2005 Giving Australia study, which estimated the total value of corporate giving for the year 2003-04 at $3.3 billion. This was contributed by 67% of all Australian businesses. Business giving was...

Data envelopment analysis (DEA) is a technique that takes account of multiple inputs and outputs to assess the relative efficiency of organisational units. Unlike regression its assessments are not based on any average but on best observed practice (and weighted combinations thereof). Whilst DEA...

This study presents a thorough and systematic analysis of political advertising research to chart the thematic progression of political advertising literature. This study further aims at helping academics, industry, and society understand the current state of political advertising while...