This study examines the accuracy of various time series models in forecasting daily levels of occupancy. A reservation data set of 3 hotels that include over 3450 booking curves is used to test the performance of five models in forecasting occupancy levels up to 99 days in advance. Three...

The changing structure of the food marketing system focuses attention on competitive relationships existing in food industries. Conventional measures of profits, such as profit rates on stockholders' equity and on total assets, often are used to appraise the performance of these industries. This...

The hotel industry continues embracing loyalty/rewards programs as a major platform to nurture customer relationships as well as reap return business. The reality is that major hotels have been aggressively spending more but achieve less in defending existing customers. We address this void by...

Revenue management has been applied to the restaurant industry, but restaurant operators have been disinclined to apply various types of RM approaches, due to apprehension for customer’s possible expressions of dissatisfaction. To relieve this reluctance, restaurant operators may need to...

Viral marketing is the business approach that uses peer-to-peer communications to increase product awareness and adoptions through widespread social networks of receivers. Benefiting from the unprecedented fast growth of online social networks, this marketing maneuver merits a deeper...