Autonomous vehicles (AVs) are expected to soon replace human drivers and promise substantial benefits to society. Yet, consumers remain skeptical about handing over control to an AV. Partly due to the uncertainty about the appropriate moral norms for such vehicles (e.g., should AVs protect the...

Recently, Berger & Fitzsimons (2008) showed that conceptual fluency effects could spread to concepts sharing a second-level relation (e.g., priming “dog” can activate “cat,” which can increase the evaluation of the brand Puma). In three laboratory studies we found weak evidence for the...

The Moral Machine Experiment (MME) reported large-scale public opinion about how AVs should make ethical decisions (e.g., how should AVs choose between protecting passengers vs. pedestrians if harm was unavoidable). But several academics and industry practitioners have decreed that such...