A lack of understanding exists regarding how technology and market knowledge can be incorporated effectively within an organisation's approaches to Innovation and New Product and Service Development (I&NP&SD). We present a previously developed theoretical framework for representing both...

The aim of this paper is to explore the transition from traditional measures to creativity and innovation measures within a number of small to medium-sized enterprises (SMEs) case studies. The need for increased competitiveness has created an impetus for increased creativity and innovation in...