The continuing political and economic transformation in Eastern Europe has created a timely need for exploring profitable opportunities in East European markets. This paper responds to this need to develop ?marketing strategies for an expanding Europe.? The purpose of this paper is to assess the...

In Greece, the traditional perceptions of private label were once of low quality, unbranded alternatives, attracting the most cost-conscious consumers. In today’s private label market, however, a different level of products has emerged – the premium “branded†private...

This work attempts to offer a detailed and informative picture on the use of pendimethalin as a basic herbicide in three crops (cotton, onion, processing tomato) and to assess the economic impacts on farm and regional level. Thus, the economic effectiveness in the farmers’ level is thoroughly...

Using experimental auctions carried out on apples in different European countries, this paper contributes to the assessment of consumer willingness to pay for the reduction of pesticides. We study several systems of good agricultural practices, possibly signalled to consumers, ranging from...

Cretan olive oil is known for its premium quality worldwide. In the post pandemic international environment, the rising demand for olive oil due to its health benefits has generated greater competition amongst traditionally non-producer and producer countries. Olive oil exports affect both the...

The fast growth of product differentiation affects even the raw food product market and causes substantial price variations. The hedonic price technique is applied to examine raw-egg attributes because of a recent transformation from an undifferentiated to a highly differentiated market. The...

The effect of characteristics of pig enterprise and its owner, along with management applied in farms on regional pig meat productivity of commercial pig units in Greece was examined. The results showed that most of the enterprises were family operated, belonging to a sole owner of old age and...

Food product differentiation leads to significant price variations among the same products, meaning that specific products can be sold in higher prices. An Hedonic Price analysis is adopted to investigate the influence of food differentiation on consumer prices and to identify product...

An attempt is made to evaluate the competitiveness of the fisheries and aquaculture industries of some Mediterranean countries. Revealed Comparative Advantage indices of Italian, French, Greek, Portuguese and Spanish fish products are estimated, in order to gain new insights regarding the...