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Selling virtual items (e.g., clothing, weapons, or virtual furniture) serves as one of the major revenue sources for online game operators. Therefore, exploring what specific factors and design attributes may affect the sales of virtual items has become an important issue. This research draws...
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Previous research has shown that because offline store space is costly, customers tend to associate large interstitial space among products in a bricks-and-mortar store with high price. Drawing on consumer inference and signaling theories, the present research suggests this offline association...
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Organizational agility has recently received a great deal of attention as a significant business capability for competing in the current dynamic business environments. Further, researchers have hypothesized that information technology management enables organizational agility and competitive...
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We examine how organizational structure influences strategies over which corporate leaders have significant discretion. Corporate philanthropy is our setting to study how a differentiated structural element — the corporate foundation — constrains the influence of individual senior managers...
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The emerging practice of “impact investing” optimizes both financial and social outcomes, and thus promises to support hybrid organizations that simultaneously pursue financial and social goals. We argue, however, that impact investing decisions may be prone to behavioral factors that limit...
Persistent link: https://www.econbiz.de/10012898413
Firms serving base-of-the-pyramid markets often employ community-mediated exchange strategies that build and maintain exchange relationships with customers collectively, through community interactions. Prior research suggests that such strategies may engender positive peer influence that leads...
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