Firms striving to reach consumers through today's swell of marketing clutter frequently are employing novel marketing practices. Although many nontraditional marketing messages are effective through clever, entertaining, and ultimately benign means, others rely on deception to reach consumers....

Research shows that innovations contribute to a firm's performance such as market value. However, research is less specific concerning how innovations contribute to market value. Simplistic assumptions are often made such as additivity, which assumes that the bundle of innovations can be...

Despite recognition of the importance of facilitative environments to promote new ventures and the corresponding efforts of many governments to provide the necessary infrastructure to fuel growth in entrepreneurship, our understanding of the relationship between the new venture and the state is...