Marketing practitioners nowadays often have to base important management decisions on information obtained in research surveys conducted in shopping malls. The shopping mall-intercept survey is a very popular method used by research agencies to gather information of almost all kinds. While the...

Purpose – The study aims to report a case study in a Thai Electronics Manufacturing deploying a lean manufacturing approach, and to discuss the value gained in their supply chain operations. These experiences can be adapted by others for design, redesign, and problem shooting when analyzing...