Today there are many agricultural products in the market with different designations and certificates which are as a proof of product quality and adherence to health standards. However, consumers sometimes find it difficult to differentiate these certificates and they have variable degrees of...

the goal of this article was to determine the importance of apple attributes using two research techniques – self-explicated procedure and conjoint analysis. Research was conducted on a sample of 426 consumers of apples in Zagreb, Croatia. The results of self-explicated and conjoint analysis...

Better knowledge of the consumer is the presumption for preparing the efficacious selling concept. Our research is limited on the preferences, requests, habits and attitudes of the consumers which are buying fruit and vegetable on the city markets in Croatia. The main goal of this research is...

The consumption of fish in Croatia is relatively low for a Mediterranean country. One of the main reasons for this is the inadequate supply of fish. The supply of fish is usually limited to expensive species of whitefish, while the supply of pelagic fish is very scarce. Pelagic fish can rarely...

The current publication covers Albania, Bosnia-Herzegovina, Croatia, Kosovo under UNSCR 1244/99, the FYR Macedonia, Montenegro and Serbia, and provides an overview of the agricultural situation in the European Union (EU) candidate and potential candidate countries of the Western Balkans (WBs)....

Te aim of this paper is to explore consumers' perceptions and habits regarding traditional food in the Western Balkan Countries. In each Western Balkan country, two focus groups were carried-out (total twelve focus groups; eight to ten participants per each – total sample of 104 participants)....