Consumer’s preferences for cured ham are investigated with conjoint analysis. A mixed rank-ordered logitmodel which allows the investigation for heterogeneous preferences and its sources is estimated. In particular, weanalyse to what extent consumers’ socio-demographic traits affect their...

A quantity-dependent hedonic model is used to study consumers’ actual purchases of cured ham, recorded through scanner in Spain, between April 2003 and March 2004. A Zero Inflated Negative Binomial (ZIB) model is applied because of the high proportion of zero purchase-values and the finding of...

The overall acceptability of 202 consumers has been analysed by ANOVA, multiple means comparison, cluster analysis and internal preference mapping (MDPREF). Three clusters are found with different preference criteria. These clusters can also be characterized according to actual purchase...

The objective of this work is to analyse the relative importance of three groups of competitive advantage factors on firms’ results of the Spanish agro-food industry. Competitive advantage factors correspond to three aspects: agro-food firms internal sources called, in this study, Potential...

In the context of progressive rise of the competition among firms, due to the increasing globalisation, it is interesting to understand the potential sources of competitive advantage in order to set up a successful strategy. The theory of Resource-based View used in this framework examines the...

Peaches with PDO Calanda are one of the 20 fruits with PDO existing in Spain. The aim of this work is to understand how consumers make their choices based on the most important peaches’ attributes and levels. In this work, 4 attributes with 3 levels in each attribute have been considered...

A quantity-dependent hedonic model is used tostudy consumers’ actual purchases of cured ham, recordedthrough scanner in Spain, between April 2003 and March2004. A Zero Inflated Negative Binomial (ZIB) model isapplied because of the high proportion of zero purchase-valuesand the finding of...

The overall acceptability of 202 consumers has beenanalysed by ANOVA, multiple means comparison, clusteranalysis and internal preference mapping (MDPREF). Threeclusters are found with different preference criteria. Theseclusters can also be characterized according to actual purchasebehaviour,...

In the context of progressive rise of the competition among firms, due to the increasingglobalisation, it is interesting to understand the potential sources of competitive advantage in order to set upa successful strategy. The theory of Resource-based View used in this framework examines the...