In recent years, we observe an increase in the importance of organic production in the world. Until recently, this trend was observed only in highly developed countries now many producers of organic food comes from Asia and Africa. These changes have their base mainly on the demand for organic...

This study examines the relationship between generic advertising and perceived value for 100 percent orange juice using data from a survey on consumption, perceived value, advertising awareness, and other key measures. We investigate the relationships between consumption and perceived value and...

This study used and compared hypothetical conjoint analysis and nonhypothetical experimental auctions to elicit floral customers’ willingness to pay for biodegradable plant containers. The results of the study show that participants were willing to pay a price premium for biodegradable...

Many scientists tried to explain ‘innovation’ but this term has a lot of explanations. Producers implementing innovation processes are having chance to survive in demanding markets. New ideas are deciding on the policies and the rate of development. According to this we can say that being...