Beck, Adrian; Kerschbamer, Rudolf; Qiu, Jianying; … - Nationalekonomiska institutionen, Handelshögskolan - 2010
We examine the influence of guilt and trust on the performance of credence goods markets. An expert can make a promise … experts make the predicted promise; (2) proper promises induce consumer-friendly behavior; and (3) higher interaction prices … to a consumer first, whereupon the consumer can express her trust by paying an interaction price before the expert …