Previous research has demonstrated the importance of installed base size effects, in which content released on a platform with a larger installed base tends to generate greater sales. We further examine the role of the installed base by considering the impact of installed base composition on...

Previous research studying the financial impact of advertising on firm financial performance has typically measured the effect of aggregate advertising expenditures. This research implicitly relies on the correlation between advertising exposures and expenditures. However, the extant advertising...

Social media is generated both in space and time, and in the context of disaster situations it can provide minute-by-minute and location-by-location awareness of the event and users’ concerns and feelings about crises. In this paper, we investigate the relationship between social media data,...