Central to the conceptualization of rivalry is the process of social categorization and seeing the self and others as members of ingroups and outgroups. For some sport fans — especially those deemed highly identified — a favorite team becomes an extension of one’s self, and opposing teams...

The digital environment as a special kind of media space brought almost unlimited possibilities of sustainable dissemination of visual and auditory material and text and their combinations – digital form. However, the digital environment gave rise to several phenomena that can pose a potential...