Consumers’ food preferences have led to a worldwide overweight rate of 35% in 2008. It is a matter of fact that overweight is closely linked to unhealthy eating habits. Most existing nutrition labels contain reference information in the form of aspirational levels such as the Percentage Daily...

Traditionally, information has been assumed to never harm consumers, a notion recently challenged. Salience nudges have been argued to evoke negative emotions, therefore acting as “emotional taxes.” We analyze the emotional and short-term consumer welfare impact of a calorie salience nudge...

In his November 2004 article in the Wisconsin Law Review, Michael McCann studies the issue of obesity in the United States and suggests extending the food nutritional labeling requirements to certain fast-food items to inform unaware fast food consumers. In this short comment, we complement the...

We study the impact of mandatory calorie posting on consumers' purchase decisions, using detailed data from Starbucks. We find that average calories per transaction falls by 6%. The effect is almost entirely related to changes in consumers' food choices--there is almost no change in purchases of...

We study the impact of mandatory calorie posting on consumers' purchase decisions, using detailed data from Starbucks. We find that average calories per transaction falls by 6%. The effect is almost entirely related to changes in consumers' food choices--there is almost no change in purchases of...