This study set out to determine whether hotel guest perceptions in five aspects of experiential marketing: sense, feel, think, act, and relate and their effects on customer loyalty in Sharia-compliant hotels. Quantitative research methods were used in this study, questionnaire assessments of...

The aim of the study is to analyze the communication management strategies of the top 40 hotel companies, in terms of turnover, using their corporate accounts on social networks during the Easter holiday campaign in 2021 and 2022. By using apps such as "Data Analytics" and "Content Analytics"...

The rapid spread of the economic crisis has affected the number of international tourist arrivals and the hotel industry in many regions of the world with dwindling occupancy rates. Tourists are more likely to be price sensitive and change their buying patterns during periods of economic...

Joining a hotel chain requires a major revision of hotel's marketing strategy. The paper examines the process of adaptation of marketing policies of a newly affiliated property to chain rules. First steps like product repositioning and revision of the price structure should strictly follow...

Today’s market has become consumer driven and the marketer has to delight the customer to achievesuccess.To achieve this service firms have to identify needs of the customer, design the product mix,communicate to the public, price and promote the services in such a way to position in an...

After January 25th 2011 Egypt witnessed political, economic and social instability leading to drastic consequences in the hospitality and tourism industry. Thus unstable situation reflected on the deteriorated occupancy percentages that led to declined profit margins, higher employee layoffs and...