This essay focuses on higher education in India and argues that the role of state should be drastically reduced in provision, funding and monitoring if we are to ensure good quality facilities for higher education in India. It is argued that these activities should be left to market based...

This draft chapter for the Elgar International Handbook on Teaching and Learning Economics is intended to give advice to instructors who might be teaching a history of economic thought course to undergraduates for the first time or who have perhaps been teaching for a while but would like to...

Shorter undergraduate studies, increasing specialization and the priority of applied research in Economics represent threats for the History of Economic Thought (HET) as an integral part of the training of young economists. There are mostly sociological arguments to reduce or eliminate HET...

The paper traces the history of marketing from the days of Adam Smith and Milton Friedman who thought that trade and public good was “fundamentally subversive”, to the present day, when effective marketing is expected to incorporate a strong sense of ethics, values and responsibility. The...

We need a proper market model free of rigid mathematics. The best we can do is a truthful approximation to reality that coarsely identifies key elements, reflecting freedom of human thought and behavior. We then consider modern problems

Firms develop products by manipulating the attributes of offerings, and consumers derive utility from the benefits that the attributes afford. While the field of marketing has long been aware of the distinction between attributes and benefits, it has not developed methods for understanding how...