As an emerging innovation paradigm gaining momentum in recent years, the open innovation paradigm is calling for greater theoretical depth and more empirical research. This dissertation proposes that open innovation in the context of open source software sponsorship may be viewed as knowledge...

How have social distancing restrictions influenced customers' uses of mobile applications ("apps") during the Covid-19 pandemic? In this research, we examine a proprietary data set that contains usage information from around 280 mobile apps between January 2019 and July 2020 in 30 major Chinese...

In light of the global Covid-19 pandemic and its profoundly negative impact on offline businesses, this study aims to understand how firms can leverage online-to-offline (O2O) coupons to maintain and even grow their offline businesses despite constraints imposed by the pandemic. We use unique...

Relationship marketing (RM) has emerged as one of the dominant mantras in business strategy circles, though RM investigations often yield mixed results. To help managers and researchers improve the effectiveness of their efforts, the authors synthesize RM empirical research in a meta-analytic...

The use of resource-based theory (RBT) in marketing research has increased by more than 500% in the past decade, which suggests its importance as a framework for explaining and predicting competitive advantages and performance outcomes. This article provides a comprehensive review of RBT,...

Despite the vast increase in marketing channels research published in the past decade, few contemporary analyses review or synthesize the domain. This article provides a comprehensive review of marketing channels research from 1980 to 2014. To present a multidimensional view of marketing...