The Chinese food market is very large and represents a significant opportunity for overseas companies. If this opportunity is to be exploited, however, there is still a need to understand the Chinese consumer’s response to production by different countries of origin. The purpose of this paper...

This chapter considers the approach of innovative and entrepreneurial organizations that have responded to changing circumstances (eg socio-ethnic, market demand, even climatic) to develop new products for new markets. We discuss the agents for change against a background of evolving national...

This paper investigates the rationale for local and sustainable food systems and retailer co-operatives as their entry points within local conditions. Emphasis is on localised food networks and connection between socially as well as environmentally sustainable production, distribution and...

The premise of this paper is investigation into retailer-driven agri-food supply channels. Food sector dominant UK multiple retailers have in recent years invested in close Category Management (CM) based supply channel relationships with key/ preferred suppliers (Hingley, 2004; Hingley, Lindgreen...

Local Food Marketing as a Development Opportunity for Small UK Agri-Food Businesses

Purpose The purpose of this article is to address the prioritisation and focus of supply chain managers subsequent to coronavirus disease 2019 (COVID-19)/severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) and the great lockdown of 2020. Design/methodology/approach In this article,...

The still ongoing processes of consolidation and globalization affect the organizational diversity of the food system in very complex and somehow contradictory ways. The few transnational companies (TNCs) in whose hands the most part of food processing and distribution activities is...

The paper analyses the current differentiation strategies in the market for fresh produce. First a short review of the literature on channel structure and product differentiation is presented, in order to identify, on a theoretical grounding the incentives for differentiation strategies. Second,...

This study aims to understand local food and explore the barriers to development for small innovative food businesses. Research was conducted through depth interviews and a survey in North‐West England. Results indicate that small business success can be subjective and performance dependent on...