As consumers spend more time on their mobile devices, a focal retailer's natural approach is to target potential customers in close proximity to its own location. Yet focal (own) location targeting may cannibalize profits on inframarginal sales. This study demonstrates the effectiveness of...

This study investigates how the PSO firm’s external knowledge integration with global clients, internal integration across various functional units, and the synergistic effects between them in improving PSO performance. The antecedents of these two types of integration are also explored....

To take advantage of low-cost talented labors and gain innovation capabilities, more and more global clients started to outsource professional service processes offshore to emerging markets. The service value chain breakdown in the outsourcing and intensive tacit knowledge involved in...

As emerging markets increasingly play important roles in outsourcing, we focus on the complex relationships in the professional service outsourcing environment. Building on information processing and contingency theories, this paper contributes to the much-needed efforts in the study of...

As emerging markets increasingly play important roles in outsourcing, we focus on the complex relationships in the professional service outsourcing environment. Building on information processing and contingency theories, this paper contributes to the much-needed efforts in the study of...

We analyze how a firm's home country influences its internationalization. We propose two complementary types of influence. First, we conceptualize a firm's international trade as shaped by four drivers: comparative advantage, comparative disadvantage, country-of-origin advantage, and...

Using international equity joint ventures (IJVs) as the analytical setting, this study examines the configurations between a set of contractual completeness attributes and a set of environmental conditions: 1) Our analysis suggests that contingency coverage of an IJV contract increases as...

We develop a mediation model in which the number of partners in a joint venture affects venture performance through contract completeness and partner cooperation. In a sample of 224 international joint ventures, we find that the number of partners is negatively related to venture contract...

This study assesses the configuration between strategic orientation and industrial environment for Chinese township and village enterprises (TVEs), the organizational form which has played an increasingly important role in Chinese economic development and structural reform. We argue that the...

The dynamics of the world economy and global competition patterns are encouraging multinational enterprises (MNEs) to expand into emerging economies. This study validates the proposition that entry mode selection in an emerging economy is influenced by situational contingencies at four levels:...