Showing 1 - 10 of 73,154
Persistent link: https://www.econbiz.de/10009269381
This article highlights the limited protection available to sports webcasters and organizers against online piracy of … their webcasts under the Indian copyright law. It posits that with growing popularity of digital viewership of sports events …, this lacuna has created an uneven playing field between sports broadcasters and webcasters, which has an overall negative …
Persistent link: https://www.econbiz.de/10012927190
We investigate the equity valuation effects of social media websites during one of the world's largest events: the Olympics. Using listings of Olympic-firms posted on Chinese social media websites in the years leading up to the Olympics, we identify those firms that are publicly labeled and...
Persistent link: https://www.econbiz.de/10013006854
Persistent link: https://www.econbiz.de/10012799490
Persistent link: https://www.econbiz.de/10012805470
, contributing, and creating activities) on sports teams' brand equity. Data for the study were obtained from 347 respondents who … followed their favourite sports teams on SNS. Partial least squares structural equation modeling (PLS-SEM) was used to analyse … engagement behaviour. Also, customer engagement behaviour, that is, consuming and contributing activities, influences sports …
Persistent link: https://www.econbiz.de/10014476457
pages and groups, related to eHealth, specifically to healthy diet and sport activities. The study represents to the best of …
Persistent link: https://www.econbiz.de/10014087014
Lobbying internationaler Organisationen sehr erfolgreiche Industriekoalition bei der Entwicklung und Durchsetzung privater …
Persistent link: https://www.econbiz.de/10003979989
Michael Powers licensed a series of domain names that he thought would allow him to create a profitable set of online tourism marketing sites. The case asks students to evaluate the feasibility of the business, given Michael's projections. Given what they find, students are then asked to assess...
Persistent link: https://www.econbiz.de/10013080426
In light of a thriving interest in social media’s ability to enhance various forms of political and organizational communication, a survey of 169 representatives from 53 national advocacy/activist groups operating in the United States was conducted to assess the extent to which these groups...
Persistent link: https://www.econbiz.de/10014175804