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Towards an employer brand : an evidence-based approach to develop an employer brand ; a case study of a Berlin-based business incubator in the online and mobile gaming industry
Fischer, Ingo; Kieler, Julia - 2015
This paper analyses and lays the ground for the development of an employer brand that is designed to help a Berlin-based business incubator to attract and retain tech talent. The company case exemplifies which elements are necessary to develop an employer brand and how distinguishing...
Persistent link: https://www.econbiz.de/10011280708
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Mediating role of organizational attractiveness on the relationship between green recruitment and job pursuit intention among students of Universiti Teknologi Malaysia
Muhammad Hamza Khan; Syaharizatul Noorizwan Muktar - In: Cogent business & management 7 (2020) 1, pp. 1-12
The purpose of this study was to investigate whether green recruitment practice attracts prospective candidates to join … showed that green recruitment relates positively to job pursuit intention and organizational attractiveness partially … environment responsible firms. Findings further highlight that green recruitment is a source of attracting potential candidates to …
Persistent link: https://www.econbiz.de/10012650213
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Organizational Attractiveness and Person Job Fit As the Predictors of Intention to Stay of Employees Commercial Bank
Kaothan, Onanong - 2021
The purposes of this study are to 1) to study the level of organizational attractiveness, person–job fit, and intention to stay. 2) To study the relationship between organizational attractiveness and intention to stay. 3) To study the relationship between person–job fit and intention to...
Persistent link: https://www.econbiz.de/10013246834
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Effectiveness of employer branding on staff retention and compensation expectations
Bussin, Mark; Mouton, Hugo - In: South African journal of economic and management sciences 22 (2019) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10012178062
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The effects of employer branding and career anchor on intention to leave : an empirical study
Acar, Pinar; Yıldırım, Gökhan - 2019
Persistent link: https://www.econbiz.de/10012146014
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Talent management and generation z : a systematic literature review through the lens of employer branding
Vieira, Jorge; Costa, Carla Gomes da; Santos, Vasco - In: Administrative Sciences : open access journal 14 (2024) 3, pp. 1-24
’ recruitment and selection processes. Theories regarding the attraction and retention of talent were initially developed based on …
Persistent link: https://www.econbiz.de/10014505351
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Conceptualizing Employer Branding as an Effective Technique for Talent Acquisition and Retention : A Framework Based Analysis
Venkatesh, Dr. A. Narasima; R., Geetha - 2015
Today, due to globalization and technological advancements, an extremely competitive knowledge-based economy has emerged. Accordingly, the need for highly skilled employees has increased enormously in the market. It is an established fact that talented employees are considered essential for...
Persistent link: https://www.econbiz.de/10014133546
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Conceptualizing Employer Branding as an Effective Technique for Talent Acquisition and Retention : A Framework Based Analysis
Venkatesh, Narasima; R., Geetha - 2015
Today, due to globalization and technological advancements, an extremely competitive knowledge-based economy has emerged. Accordingly, the need for highly skilled employees has increased enormously in the market. It is an established fact that talented employees are considered essential for...
Persistent link: https://www.econbiz.de/10014036234
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Impact of banks' branding on attraction and retention of employees of banks in Bangladesh
Mustafa, Mohammed Sohail; Yesmin, Rexona; Ali, Anila - 2021
Persistent link: https://www.econbiz.de/10013435208
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A Study on Impact of Employer Branding on Retention of Employees in it Sector
Shende, Swetal; Gupta, Rashmi - 2023
Being a part of an organization with a great work culture is very important for today's job seeker. Most of them will look at your company's social profiles and review of the organization before applying. So, it's also important that employees of the organization should feel motivated in the...
Persistent link: https://www.econbiz.de/10014262854