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Niedrige Preise, ein Überhang an Verkaufsflächen sowie geringe Umsatzrenditenkennzeichnen seit längerem die Wettbewerbssituation im deutschen Lebensmittel-Einzelhandel. Im Kampf um das Überleben im Markt und um höhere Gewinne ist eswichtig für die Handelsunternehmungen, sich mit ihren...
Persistent link: https://www.econbiz.de/10009005020
Dass Handelsmarken unter mangelnder Aufmerksamkeit leiden, ist sicherlich falsch.Praxis und Wissenschaft setzen sich seit vielen Jahren mit den Erscheinungsformenvon Handelsmarken, dem Vergleich von Handels- und Herstellermarken, der Rentabilitätvon Handelsmarken, der Bedeutung von...
Persistent link: https://www.econbiz.de/10009005023
eight selected Warsaw stores. The special attention was paid to the available assortment and its prices. / Synopsis. Celem …
Persistent link: https://www.econbiz.de/10011125785
trade level. It ischaracterized by numerous entrepreneurial ventures equipped with innovativeonline business models …. Technological advance and changes in customerbehaviour implicate that the physical and the electronic trade level areincreasingly …
Persistent link: https://www.econbiz.de/10005867752
Assortment decisions are key strategic instruments for firms responding to local market conditions. We assess this … well as composition of assortment. We adopt a difference-in-differences strategy that exploits local variation in the … led the merging parties to reposition their assortment and increase average category prices. While the low-variety and low …
Persistent link: https://www.econbiz.de/10011833991
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This brief Report provides a summary of the initial findings of a two-year study that has investigated the perceptions and satisfaction of consumers with the local grocery shopping facilities they have available. The Economic and Social Research Council and the Engineering and Physical Sciences...
Persistent link: https://www.econbiz.de/10005863480
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a model where multiple differentiated products compete to be included in the assortment at a retailer. We compare a … scenario where the retailer selects its own assortment to maximize its profit to a scenario where the retailer delegates the … assortment selection decision to one of the manufacturers (i.e., the category captain) who promises to deliver a target profit …
Persistent link: https://www.econbiz.de/10014183127