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Sortimentscontrolling im Lebensmittel- Einzelhandel – 10 Thesen zu einer besseren Managementunterstützung
Schröder, Hendrik - Universität <Essen> / Lehrstuhl für … - 2006
Niedrige Preise, ein Überhang an Verkaufsflächen sowie geringe Umsatzrenditenkennzeichnen seit längerem die Wettbewerbssituation im deutschen Lebensmittel-Einzelhandel. Im Kampf um das Überleben im Markt und um höhere Gewinne ist eswichtig für die Handelsunternehmungen, sich mit ihren...
Persistent link: https://www.econbiz.de/10009005020
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Die Steuerung von Handelsmarken als Aufgabe des Category Managements - Wie geeignet sind die Daten aus einemVerbraucherpanel?
Schröder, Hendrik; Rödl, Andreas; Schmiegelt, Nina - Universität <Essen> / Lehrstuhl für … - 2004
Dass Handelsmarken unter mangelnder Aufmerksamkeit leiden, ist sicherlich falsch.Praxis und Wissenschaft setzen sich seit vielen Jahren mit den Erscheinungsformenvon Handelsmarken, dem Vergleich von Handels- und Herstellermarken, der Rentabilitätvon Handelsmarken, der Bedeutung von...
Persistent link: https://www.econbiz.de/10009005023
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Poakcesyjne zmiany w ofercie handlowej produktów na polskim rynku żywnościowym; przykład oliwy z oliwek
Barszczewski, Cezary; Kowrygo, Barbara - In: Problems of World Agriculture / Problemy Rolnictwa … 11 (2011) 26
eight selected Warsaw stores. The special attention was paid to the available assortment and its prices. / Synopsis. Celem …
Persistent link: https://www.econbiz.de/10011125785
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Cross-channel cooperation: a collaborative approach ofintegrating online and offline business models
Kollmann, Tobias; Häsel, Matthias - Universität <Duisburg-Essen> / Lehrstuhl für … - 2006
trade level. It ischaracterized by numerous entrepreneurial ventures equipped with innovativeonline business models …. Technological advance and changes in customerbehaviour implicate that the physical and the electronic trade level areincreasingly …
Persistent link: https://www.econbiz.de/10005867752
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Small retailer's merchandise decision making : a grounded theory approach
Sinha, P. K.; Mishra, Hari Govind; Koul, Surabhi - 2016
Persistent link: https://www.econbiz.de/10011471759
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Price or variety? : an evaluation of mergers effects in grocery retailing
Argentesi, Elena; Buccirossi, Paolo; Cervone, Roberto; … - 2018
Assortment decisions are key strategic instruments for firms responding to local market conditions. We assess this … well as composition of assortment. We adopt a difference-in-differences strategy that exploits local variation in the … led the merging parties to reposition their assortment and increase average category prices. While the low-variety and low …
Persistent link: https://www.econbiz.de/10011833991
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Are consumers getting what they REALLY want? Initial Findings from a Major Survey of Consumer Satisfaction with their Local Selection of Grocery Stores
Clarke, Ian; Kirkup, Malcolm; Oppewal, Harmen - Advanced Institute of Management Research <London>
This brief Report provides a summary of the initial findings of a two-year study that has investigated the perceptions and satisfaction of consumers with the local grocery shopping facilities they have available. The Economic and Social Research Council and the Engineering and Physical Sciences...
Persistent link: https://www.econbiz.de/10005863480
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Upfront payments and listing decisions
Baake, Pio (contributor);  … - 2008
We analyze the listing decisions of a retailer who may ask her suppliers to make upfront payments in order to be listed. We consider a sequential game with upfront payments being negotiated before short-term delivery contracts. We show that the retailer is more likely to use upfront payments the...
Persistent link: https://www.econbiz.de/10003726104
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Assortment planning : review of literature and industry practice
Kök, A. Gürhan (contributor);  … - 2006 - Rev. November 2006
Persistent link: https://www.econbiz.de/10003768644
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Measuring changes in preferences and perception due to the entry of a new brand with choice data
Hildebrandt, Lutz (contributor); Kalweit, Lea (contributor) - 2008
Context effects can have a major influence on brand choice behavior after the introduction of a new product. Based on behavioral literature, several hypotheses about the effects of a new brand on perception, preferences and choice behavior can be derived, but studies with real choice data are...
Persistent link: https://www.econbiz.de/10003770795