Kurtulus, Mumin; Nakkas, Alper; Ulku, Sezer - 2012
a model where multiple differentiated products compete to be included in the assortment at a retailer. We compare a … scenario where the retailer selects its own assortment to maximize its profit to a scenario where the retailer delegates the … assortment selection decision to one of the manufacturers (i.e., the category captain) who promises to deliver a target profit …