Baresa, Suzana; Ivanovic, Zoran; Bogdan, Sinisa - In: UTMS Journal of Economics 8 (2017) 3, pp. 281-293
The franchise in the global marketplace enables many globally known brands. With its business concept, it enables integration, learning and acceptance of various cultural, historical, religious and other customs and habits. Consumers prefer a proven and expected standard product quality and...