We set out in this study to assist e-Insurance marketers in developing a research-based foundation on which to make strategic decisions related to technology/ Internet implementation. In this study we focused on the agents of a single, medium sized insurance/financial services concern operating...

The present research compares two attitudinal models adapted from the Theory of Reasoned Action (TORA), which includes attitude and subjective norm components, and the Theory of Planned Behavior (TOPB), which includes TORA facets and also examines a decomposed perceived behavioral control...