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One-stage product-line design heuristics : an empirical comparison
Baier, Daniel; Voekler, Sascha - In: OR spectrum : quantitative approaches in management 46 (2024) 1, pp. 73-107
Persistent link: https://www.econbiz.de/10014519158
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Game theoretic derivations of competitive strategies in conjoint analysis
Choi, S. Chan; DeSarbo, Wayne S. - 1993
While conjoint analysis has been applied in a wide variety of different contexts in Marketing, most applications fail …
Persistent link: https://www.econbiz.de/10009476759
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Development of decision-model and strategies for allaying biased choices in design and development processes
Sánchez Ruelas, Jafet G.; Şahin, Tarık; Vietor, Thomas - In: Journal of open innovation : technology, market, and … 7 (2021) 2, pp. 1-22
elaborated. These decisions are taken by individuals that constantly rely on their intuition and heuristics to support their … decision-making processes. Although heuristics tend to be very helpful, in many cases, they can lead to cognitive biases. This …
Persistent link: https://www.econbiz.de/10012507350
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Valuation of Patented Product Features
Allenby, Greg M.; Brazell, Jeff D.; Howell, John R.; … - 2014
Ultimately, patents have value to the extent to which the product features enabled by the patents have economic value in the marketplace. That is, products which are enhanced by inclusion of patented features should generate incremental profits to the firm offering the enhanced product. Measures...
Persistent link: https://www.econbiz.de/10014151420
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A Branch-and-Price Approach to the Share-of-Choice Product Line Design Problem
Wang, Xinfang (Jocelyn); Camm, Jeffrey; Curry, David J. - 2007
We develop a branch-and-price algorithm for constructing an optimal product line using partworth estimates from choice-based conjoint analysis. The algorithm determines the specific attribute levels for each multi-attribute product in a set of products to maximize the resulting product line's...
Persistent link: https://www.econbiz.de/10014055539
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A Probabilistic One-Step Approach to the Optimal Product Line Design Problem Using Conjoint and Cost Data
Steiner, Winfried J.; Hruschka, Harald - 2010
a primary concern in marketing research as well, and among many methodologies developed, conjoint analysis (Green and … (as opposed to many other heuristics) further improves the chances of finding the optimal solution …
Persistent link: https://www.econbiz.de/10014033607
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Aviation and the carbon challenge
Hinnen, Gieri - 2015
Persistent link: https://www.econbiz.de/10011437981
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Factors affecting consumers' purchase decisions on green products in a developing market
Watcharapoj Sapsanguanboon; Wethaya Faijaidee - In: World review of entrepreneurship, management and … 20 (2024) 2, pp. 256-271
Persistent link: https://www.econbiz.de/10015055518
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Development of decision-model and strategies for allaying biased choices in design and development processes
Sánchez Ruelas, Jafet G.; Şahin, Tarık; Vietor, Thomas - In: Journal of Open Innovation: Technology, Market, and … 7 (2021) 2, pp. 1-22
elaborated. These decisions are taken by individuals that constantly rely on their intuition and heuristics to support their … decision-making processes. Although heuristics tend to be very helpful, in many cases, they can lead to cognitive biases. This …
Persistent link: https://www.econbiz.de/10012620626
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Cognitive Biases, Heuristics and Decision-Making in Design for Behaviour Change
Lockton, Dan - 2012
-making processes could be an important component in design for behaviour change. This paper examines the 'heuristics and biases … perspective of Gigerenzer and others, who contend (following Herbert Simon) that many heuristics potentially leading to biases are …
Persistent link: https://www.econbiz.de/10014167061