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The importance of distinguishing between potential and realized value for IT investments has been recognized by senior managers and IS researchers since some time in the 1980s, when it became apparent that not all IT investments were likely to achieve equivalent levels of return on investment....
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This chapter presents the transcript of a question and answer session that followeda debate on the case study and formal modeling approaches to IT valuation between BennKonsynski, Harvard University and Charles Kriebel, Carnegie Mellon University. Thedebate was held in a panel session chaired by...
Persistent link: https://www.econbiz.de/10012769592
Pervasive and costly automation of information handling activities continues to put pressure onsenior managers to quantify the contributions of information technology IT to the strategicgoals of the firm. This paper proposes the use of quot;business value linkage BVLquot; correlation teststo...
Persistent link: https://www.econbiz.de/10012751219
Determining the 'business value' of information technology (IT) requires managersto choose performance measures which are well-suited to capturing the economic impacts of theapplication they are evaluating. In this paper, the authors discuss a promising approach for bridgingthe gap between a...
Persistent link: https://www.econbiz.de/10012751221
We develop an analytical framework to investigate the competitiveimplications of personalized pricing (PP), whereby firms chargedifferent prices to different consumers based on their willingness topay. We embed PP in a model of vertical product differentiation and showhow it affects firms’...
Persistent link: https://www.econbiz.de/10009435032
In many industries, Internet referral services, hosted either byindependent third-party infomediaries or by manufacturers, serve asdigitally enabled lead generators in electronic markets, directingconsumer traffic to downstream retailers in a distribution network. Thisreshapes the extended...
Persistent link: https://www.econbiz.de/10009435034
Piracy has been a major problem for perpetually licensed software. Usage-based licensing architecture such as pay-per-use or software-as-a-service can offer technology-based protection against piracy. We provide an analytical framework to examine the economic implications of pay-per-use versus...
Persistent link: https://www.econbiz.de/10009440988
Dale Carnegie once said that the sound of one’s name is the sweetest for any person. Much internet personalization acts on this mantra by trying to create an online environment where customers are greeted by name and are recommended products based on their preferences. However, no clear...
Persistent link: https://www.econbiz.de/10009441140
The abundance of flawed software has been identified as the main cause of the poor security of computer networks since major viruses and worms have been exploiting the vulnerabilities of such software. As an incentive mechanism for software security quality improvement, software liability has...
Persistent link: https://www.econbiz.de/10009441278