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), to be levied on the revenue of large digital platforms from advertising, online intermediation, and/or the transmission …
Persistent link: https://www.econbiz.de/10012052843
), to be levied on the revenue of large digital platform companies earned from advertising, online intermediation, and …
Persistent link: https://www.econbiz.de/10012894237
Responding to calls for reallocating taxing rights over multinationals' profits to reflect the place of user value creation, the OECD recently announced a Program of Work to implement international tax reform. I use the European Commission's 2018 proposal to introduce the “significant digital...
Persistent link: https://www.econbiz.de/10012865886
Since 2018, the UK government, the European Commission, and several European national governments have advanced bold proposals for a new “digital services tax” (DST), with the aim of capturing profits earned by multinationals that reflect value contributed by users of digital platforms. I...
Persistent link: https://www.econbiz.de/10012851050
), to be levied on the revenue of large digital platforms from advertising, online intermediation, and/or the transmission …
Persistent link: https://www.econbiz.de/10012859226
As U.S. corporate profit margins have made it to record highs, a debate has raged between those who place their hopes on a new paradigm of sustained high profits and those who believe in capitalism's efficiency and the tendency of margins to revert to the mean. Using a bottoms-up analysis...
Persistent link: https://www.econbiz.de/10013044291
The taxation regime to which online multinational platforms are subject to has been the centre of a fierce debate in recent years. Whereas international consensus has yet to be reached, different countries have taken unilateral action by enacting versions of a "Digital Service Tax". We conduct a...
Persistent link: https://www.econbiz.de/10013293042
), to be levied on the revenue of large digital platforms from advertising, online intermediation, and/or the transmission …
Persistent link: https://www.econbiz.de/10012031145
. Information can come through two different channels: advertising and sequential consumer search. We arrive at the following … results. First, there is no monotone relationship between prices and the degree of advertising. Second, advertising and search … are “substitutes” for a large range of parameters. Third, when the cost of either search or advertising vanishes, the …
Persistent link: https://www.econbiz.de/10011343292
This paper shows how a firm can use non-targeted advertising to exploit consumers' desire for social status. A … monopolist sells multiple varieties of a good to consumers who each care about what others believe about his wealth. Advertising …
Persistent link: https://www.econbiz.de/10011382751