Based on the introduction of the Long Tail , the political, economical, social and technological environment for the development of rural supermarket chain in Ningxia is analyzed. The problems in the marketing strategy of Ningxia rural supermarket chain are pointed out, including single products...

Based on the overview and characteristics of agricultural products processing enterprises in Yinchuan City, green marketing status of agricultural products processing enterprises in Yinchuan City is introduced from the aspects of product strategy, pricing strategy, distribution strategy and...

Amidst technological growth and its environmental implications, there's a global push for sustainable development using ethical methods that benefit both the planet and humanity. This underscores a rising corporate trend towards sustainability. Adopting this approach requires fresh methods and...

Innovative approach is essential for a growth, but the understanding of the content of it is not unified. The term innovation itself is broad and can cover wide range of activities. The article deals with the projects promoting innovations in the rural areas of the Czech Republic (CR) financed...