A model for creating effective relations, based on inbound marketing, enables established companies which operate in online consumer markets to assess the strengths and weaknesses of their marketing approach at each stage of their communication with customers. It also outlines the funnel scheme...

A model for creating effective relations, based on inbound marketing, enables established companies which operate in online consumer markets to assess the strengths and weaknesses of their marketing approach at each stage of their communication with customers. It also outlines the funnel scheme...

The impact of significant competition factors on the riskiness of business risk in the SMEs sector in the Czech Republic and Slovak Republic. The empirical research was constructed on the basis a questionnaire. The attitudes from 641 entrepreneurs from two countries were collected during the...

Purpose - This research aims to identify the optimal configuration of investment which leads firms to their best competitive positions, considering the degree of concentration in the market. Design/methodology/approach - The methodology was quantitative and based on secondary data with samples...

Purpose - This paper analyses the way that the industry's competitive environment and the company's strategy influence the implementation of the supply chain's (SC's) triple-A capabilities (agility, adaptability and alignment). Two competitive environment variables are analysed: competitive...

The purpose of the study presented in the paper is to highlight the influence of the microeconomic factors related to the evolutionary stage of the industry's life cycle on the industry dynamics. The authors use the example of the Russian tourism industry to show that microeconomic factors are...

The present time is characterized by rapid development of information and communication technologies. Getting of punctual and trustworthy informations and their qualified processing is absolutely essential. The growing competitive environment constrains the firms to find new flexible forms of...

Due to globalization trends the behaviour of the Czech consumers has been constantly developing as evidenced by the results of different researches of criteria most preferred by the customers decisions related to food purchasing. The knowledge and understanding of these preferences represents...

There is more and more attention focused at the present on keeping the key costumer, who can strengthen the confidence and stability of the company in the strong competitive environment. Informations collected about him up to now not represent a fortune by themselves, more important is the...

While the role of executives’ cognition in organisations’ responses to change is a central topic in strategic cognition research, changes in firms’ environment are typically not measured directly but described either as an event (for example, new industry legislation) or represented by a...