South Asia has seen a digital revolution in recent years. The number of persons who use the internet has risen drastically. They use it for shopping, social media and online sales. However, there exists a literature gap as far as the effect of outbound digital marketing in B2B markets is...

South Asia has seen a digital revolution in recent years. The number of persons who use the internet has risen drastically. They use it for shopping, social media and online sales. However, there exists a literature gap as far as the effect of outbound digital marketing in B2B markets is...

The paper briefly highlights the importance of the internet for business operations of modern companies and the possibilities for its inte-gration with traditional marketing activities. The research problem reported in the paper is the identification of presence of internet marketing and its...

Dynamic development of the Internet and electronic devices favours also its use in the marketing activity of enterprises what manifests itself in dynamic development of e-commerce or the use of the Internet for communication. Aim of this article is to evaluate the possibility of using Internet...

Are comments in a lawyer’s blog subject to the same ethical restraints placed on television, radio, or newspaper ads? Does a law firm’s website have to comply with ethics rules regulating lawyer advertising? Can statements by a lawyer participating in an online chat room violate the rules on...

The role of brands and branding in the new economy that is characterized by digitization and globalization are attracting considerable attention. There is need to understand the revised role that now brand has to play in this changed environment. Brands are now search keys for online purchasing....

The growing use of Internet in India provides a developing prospect for E-marketers. If E-marketers know the factors affecting online buyers' behavior, and the relationships between these factors and the type of online buyers, then they can further develop their marketing strategies to retain...

This study investigates the critical factors that support establishing high market share for Internet-based businesses. First it surveys the marketing literature for those factors that have traditionally been recognized to contribute to market share. Advertising, product prices, quality,...