The paper briefly highlights the importance of the internet for business operations of modern companies and the possibilities for its inte-gration with traditional marketing activities. The research problem reported in the paper is the identification of presence of internet marketing and its...

This paper examines the concept of consumer hopefulness as an important driver of consumption. Hopefulness is defined as a positive feeling evoked in response to an outcome appraised as goal congruent and possible. This positively valenced emotion arises in everyday consumption as consumers...

The Internet is growing at a rate of almost 50-100% per year in India. From being a medium for exchange of information and communication between the scientific research workers, it has opened a vast vista of entertainment and information (edutainment) for millions of people on the Internet...

The rise of e-commerce has been on the agenda of competition authorities ever since it started blending online and offline marketplaces and puzzling enforcers in terms of assessing the competitive interaction between online and offline sales. Indeed, technological developments have led firms to...

This study investigates the critical factors that support establishing high market share for Internet-based businesses. First it surveys the marketing literature for those factors that have traditionally been recognized to contribute to market share. Advertising, product prices, quality,...

Consumer Purchase Behavior is one of the most sought-after realms of study in Marketing analytics field in order to understand the buying patterns of the consumers, which will ultimately help in increasing the revenues of the firms and would provide an enhanced growth rate. In today’s world,...