How do consumers reconcile conflicting motives for social group identification and individual uniqueness? Four studies demonstrate that consumers simultaneously pursue assimilation and differentiation goals on different dimensions of a single choice: they assimilate to their group on one...

Emotions can influence charity donation decisions in ways that people and policy makers might prefer they did not. For example, our studies demonstrate that people who are exposed to a sequence of emotionally described humanitarian crises, donate more resources to crises that just happen to...

The authors review research on judgments of random and nonrandom sequences involving binary events with a focus on studies documenting gambler's fallacy and hot hand beliefs. The domains of judgment include random devices, births, lotteries, sports performances, stock prices, and others. After...

Connecting political issues of the day to people's deeply held moral convictions, a process we call political moralizing, can influence the salience and direction of their views on the issue and even the nature of their political activity. Beyond opinion change and mobilization, political...

Recent developments in the field of artificial intelligence and data analytics are facilitating the automation of some consumer chores (e.g., in smart homes and in self-driving cars) and allow the emergence of big-data-driven, micro-targeting marketing practices (e.g., personalized content...

Extensive research in the values and preferences literature suggests that preferences are sensitive to context and calculated at the time of choice. This has led to the view that preferences are constructed. Recent work calls for a better understanding of when preferences are constructed and...

What influences perceptions of political polarization? The authors examine the polarization of people’s own political attitudes as a source of perceived polarization: Individuals with more extreme partisan attitudes perceive greater polarization than individuals with less extreme partisan...

People tend to value objects more simply because they own them. Prior research indicates that people underestimate the impact of this endowment effect on both their own and other people’s preferences.We show that underestimating the endowment effect and hence owners’ selling prices can lead...

This confusion about the activities of scientists and clinicians is reflected in booksellers’ varying decisions to shelve (often on opposite ends of the bookstore) Daniel Gilbert’s Stumbling on happiness under ‘‘Science,’’ ‘‘Cognitive Science,’’ ‘‘Psychology and...