Showing 1 - 10 of 1,112
Mobile in-app advertising is now the dominant form of digital advertising. While these ads have excellent user-tracking properties, they have raised concerns among privacy advocates. This has resulted in an ongoing debate on the value of different types of targeting information, the incentives...
Persistent link: https://www.econbiz.de/10012852481
Seit jeher sind Entscheidungen betreffend die Segmentierung eines Marktes sowie die Positionierung des eigenen Angebots … Segmentierung) mit mehrdimensionalen Skalierungstech-niken (zur Positionierung) zu verbinden. Erfahrungsgemäß werden solche …
Persistent link: https://www.econbiz.de/10009360502
In this study, we examine how refugees in the Middle East stay connected through various communication services. Our findings are based on survey data collected in Za'atari Syrian refugee camp in Jordan. First, we find that social media such as WhatsApp and Facebook are used more frequently...
Persistent link: https://www.econbiz.de/10011526750
In order to discuss the future direction of policy making for protecting children online, this paper discusses the effectiveness of protection policies based on libertarian paternalism from the standpoint of behavioral economics by referring to the efforts of the Kariya authorities, Aichi...
Persistent link: https://www.econbiz.de/10012012936
Access to mobile phone has increased substantially over the last decade in sub-Saharan Africa. The evidence suggests that increased use of mobile phones in the region has upgraded the market prices received by producers for their cash crops, but so far there is limited knowledge on labour market...
Persistent link: https://www.econbiz.de/10012122676
Purpose – This study explores the factors of telecom branding in Pakistan. Design/methodology/approach – Survey methodology was used to collect the data and a total of 238 mobile phone users were interviewed for their telecom brand preferences. Findings – Exploratory factor analyses and...
Persistent link: https://www.econbiz.de/10012124693
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This paper investigates how people's happiness depends on their current activities and on time. We conducted an hourly web survey, in which 70 students reported their happiness every hour on one day every month from December 2006 to February 2008. This method is an extension of the experience...
Persistent link: https://www.econbiz.de/10010476226