There is considerable evidence of high returns to public investments in agricultural R&D, but because intellectual property in agriculture is considered a public good, little R&D investment by growers themselves. This study investigates the potential for growers to increase commodity sales...

Considerable evidence exists of high returns to public and private investment in commodity research and development programs. This study investigates the potential returns to product research, development, and marketing in a dynamic commodity-market model. Theoretical hypotheses derived from the...

As US investment in food processors abroad grows, understanding the factors causing this growth is critical to US trade and investment policy. This study uses an ownership / location / internalization approach in finding market size and trade openness important determinants of US foreign direct...

Many believe that fast food promotion is a significant cause of the obesity epidemic in North America. Industry members argue that promotion only reallocates brand shares and does not increase overall demand. This study weighs into the debate by specifying and estimating a discrete/continuous...

Health benefits of a diet rich in fruit and vegetables has been emphasized in the U.S. However, consumption of fruits more than for vegetables has remained well below recommended amounts. Efforts to influence eating habits will be enhanced if socio-demographic factors and the nature of their...

US per capita fruit and vegetable consumption is below the level recommended for better health. The paper examines how health information linking diet and health, as measured by a health information index has affected fruit and vegetable consumption. Results indicate that health information has...

This study examines the impact of distance among competing bank locations on market their pricing behavior. A general spatial autoregressive model that nests both spatial autoregressive and spatial error models is used to examine the impact of distance on pricing behavior of 686 non-metro banks...

The Fuji apple variety is relatively new in the U.S. As a new product, questions concern the relative impact of consumer learning by experience, by variety-specific promotion, or by generic apple promotion. A two-stage (LES/LAIDS) model incorporating both types of promotion is used to estimate...

This paper presents a general method for pricing weather derivatives. Specification tests find that a temperature series for Fresno, California follows a mean-reverting Brownian motion process with discrete jumps and ARCH errors. Based on this process, we define an equilibrium pricing model for...

The Lanchester model of strategic interaction typically considers only two-firm rivalry and one strategic tool. This paper presents an alternative that considers rivalry among several firms using multiple tools. Marketing decisions are dynamically optimal and use equations of motion for market...