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How to make promises without having to fulfill them? An application to the food stamp program (SNAP) and rebate schemes

Bougherara, Douadia; Grolleau, Gilles; Mzoughi, Naoufel - Département Sciences Sociales, Agriculture et … - 2010

promiser from being accused of cheating. Here, two case studies on promises offered to eligible households the Food Stamp …

Persistent link: https://www.econbiz.de/10011148944

Targeted advertising in the breakfast ceral industry

Berning, Joshua; Rabinowitz, Adam N. - In: Journal of agricultural and applied economics : JAEE 49 (2017) 3, pp. 382-399

Persistent link: https://www.econbiz.de/10011737725

Brand Inertia in U.S. Household Cheese Consumption.

Arnade, Carlos; Gopinath, Munisamy; Pick, Daniel - 2008

utility maximization. ACNielsen Homescan Survey data on U.S. households is used to estimate a dynamic probit model for each of … the top brands for cheddar, shredded, and sliced cheese in four U.S. regions. We find that households have strong brand …

Persistent link: https://www.econbiz.de/10009429467

The two sides of brand equity and the impact of brand extensions

Stegemann, Nicole - University of Western Sydney; University of Western Sydney; … - 2004

With developments such as an increase in competition, busier and more sophisticated consumers, companies attempt to achieve a competitive advantage through increased brand equity of their product offerings. Increased brand equity often translates into increased brand loyalty, which in turn means...

Persistent link: https://www.econbiz.de/10009482234

Optimal supplier testing and tolerance strategies for genetically modified (GM) wheat.

Wilson, William W.; Dahl, Bruce L.; Jabs, Eric - 2007

A stochastic optimization model was developed to determine optimal testing strategies, costs, and risks for dual marketing of genetically modified (GM) and non-GM wheat in an export supply chain. The optimal testing strategy is derived that minimizes disutility of additional system costs due to...

Persistent link: https://www.econbiz.de/10009429465

The Persuasive Communication in Marketing Strategies

Suzana, Purice; Monica, ªerban - In: Ovidius University Annals, Economic Sciences Series XI (2011) 1, pp. 1785-1790

Connected to an environment characterized by dynamism, the organization faces both opportunities and difficulties. It must possess a high capacity to adapt to changes and quickly respond to the environmental signals. The market or environmental instability may undermine the organizational...

Persistent link: https://www.econbiz.de/10010839024

THE DISTRIBUTION NETWORK DEVELOPEMENT IN PRINT MEDIA

Iordache, Loredana; Criveanu, Radu; Nicolae, Cernăianu - In: Annals - Economy Series 3 (2012) September, pp. 141-149

newspaper circulation and advertising. The research taken into account trends and developments worldwide print media as well as …

Persistent link: https://www.econbiz.de/10010611282

The mirror effect in online survey data : evidence and implications for marketing theory and strategy

Stocchi, Lara; Bellman, Steve; Pourazad, Naser; … - In: Psychology & marketing 41 (2024) 9, pp. 1997-2012

Persistent link: https://www.econbiz.de/10015075013

Links among farm productivity, off-farm work, and farm size in the Southeast.

Yee, J.; Ahearn, M.C.; Huffman, W. - 2004

This paper examines the linkages among agricultural total factor productivity, farm size, and farm household participation in the off-farm labor market for the Southeastern states for the period 1960-1996. We find evidence of a simultaneous relationship between productivity and measures of farm...

Persistent link: https://www.econbiz.de/10009429489

The Optimal Data Interval for Econometric Models of Advertising Carryover

Tellis, Gerard J. - 2006

interval to estimate advertising carryover. The literature assumes that 1) the optimal data interval is the inter-purchase time … underlying advertising process. In contrast, we show that 1) the optimal data interval is the inter-exposure time. 2) Too … advertising process but only data at the inter-exposure time. These results hold for any linear dynamic model linking sales with …

Persistent link: https://www.econbiz.de/10012780058