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Purpose: Although the branding literature emerged during the 1940s, research relating to tourism destination branding … tourists in Chile, which reflects the lower priority the South American market has been given by the national tourism office …-branding literature by being one of the first to test the efficacy of a model of consumer-based brand equity for a tourism destination …
Persistent link: https://www.econbiz.de/10009483521
equity (CBBE) for a destination, from the perspective of residents as active participants of local tourism. It is proposed …
Persistent link: https://www.econbiz.de/10009483559
tourism for a number of PICs. Moreover, if a strong two-way linkage is established between tourism and agriculture, Pacific …
Persistent link: https://www.econbiz.de/10010959471
This Selected Issues paper analyzes sustaining potential growth in Aruba. As in the other Caribbean countries, there are growing concerns in Aruba about the slowdown in economic growth over the past two decades and the consequent tepid outlook for potential growth. Tackling such concerns...
Persistent link: https://www.econbiz.de/10011245149
Global tourism activity reached high levels before the outbreak of the pandemic, but it was also one of the most … affected economic sectors in 2020 when there was a real collapse of tourism activity. Tourism is an activity with a high degree … sector. The Green Deal (GD), a bold project of the European Union, aims to make Europe carbon-neutral by 2050. Tourism is not …
Persistent link: https://www.econbiz.de/10012990358
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