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Web-marketing;Customer services;International business
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Advances in information and communications technologies (ICTs) have strategic implications for a wide range of industries. Tourism and hospitality have dramatically changed by the ICTs and the Internet and gradually emerge as the leading industry on online expenditure. The Internet...
Persistent link: https://www.econbiz.de/10009429703
"eTourism Case Studies: Management and Marketing Issues in eTourism" bridges the gap in contemporary literature by carefully examining the marketing and management issues of companies that have successfully implemented eTourism solutions. A total of 43 case studies can be found in six sections,...
Persistent link: https://www.econbiz.de/10009429809
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Purpose: The purpose of this study is to quantify the impact of online customer reputation on financial profitability.Design/methodology/approach: Online reputation is captured by extracting the most recurring textual themes associated with customer satisfaction and dissatisfaction, expressed...
Persistent link: https://www.econbiz.de/10012848099
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