Purpose: To investigate the choice and experience attributes of core Southern UK customers/consumers concerning the buying and eating of biscuits – sweet (cookie) and savoury (cracker) - of a high premium, luxury or indulgent nature and the possible opportunity for organic or other more...

Everyday life is increasingly made up of ethical messages and decisions mediated by the brands in our lives. Based on extensive empirical research on the brands Starbucks and MTV, this article examines some of the ways these two brands format corporate social responsibility (CSR). Drawing on...

Addictive consumption is an extreme form of consumer behaviour which, until recently, has been relatively unexplored and understudied. Addictive consumers buy for motives unrelated to the actual possession of the goods, and most purchases remain unused. Feelings of anticipation and excitement...

Consumers behaving badly online as a form of deviation perhaps epitomises producers' greatest concerns (see Experian's White Paper Report, 2001). An apparent transfer of control and power in online environments from producers to consumers could provide an answer to whether or not the World Wide...

In this paper we turn our attention to the classical marketing problems of product/service launch and development, by examining the emergence of the so-called ‘ruin bars’ in Budapest between 1999 and 2009. Traditionally the marketing discipline has been content with adopting the abstract...

In this paper we turn our attention to the classical marketing problems of product/service launch and development, by examining the emergence of the so-called ‘ruin bars’ in Budapest between 1999 and 2009. Traditionally the marketing discipline has been content with adopting the abstract...

This is a pioneering study of television programmes from a brand management perspective by bringing together published literature in line with industry perspectives on programme and channel branding in the UK. The research traces the development of broadcast branding from its visual brand image...

Commercially successful ideas in the creative world are often imitated or adapted. Television formats, in particular, are routinely copied. From early radio formats to game shows and reality programme formats of today, producers have accused others of “stealing”. Although formats constitute...

Commercially successful programme ideas are often imitated or adapted. Television formats, in particular, are routinely copied. Starting from radio formats in the 1950s to game shows and reality programme formats of today, producers have accused others of “stealing”. Although formats...