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Your Ad Here: The Cool Sell of Guerrilla Marketing

Serazio, Michael - 2010

This dissertation examines the development of guerrilla marketing strategies and techniques. At the dawn of the 21st … managing consumers. By studying the practice of guerrilla marketing - the umbrella term here for an assortment of product …

Persistent link: https://www.econbiz.de/10009438708

A causal structure analysis of advertising effects on attitudes toward foreign brands

Yi, Chull-Young - 1991

The present study examined the causal structure of advertising effects on consumers' attitude toward foreign brands in an advertising situation. The objectives of the study were to investigate effects of various factors regarding advertising, country perceptions and product on brand attitude,...

Persistent link: https://www.econbiz.de/10009477636

Upgraded social status and consumption: An exploratory investigation of differences between consumers who experienced and consumers who did not experience upgraded status

Curias, Nadine Josine Julia - 1991

The purpose of this dissertation was to explore differences in consumption behavior between consumers who experienced upgraded social status and consumers who did not experience such change. The study was designed to offer marketers information about changes in consumption behavior that occur...

Persistent link: https://www.econbiz.de/10009477677

Health claims and consumer skepticism: The influencing effects of information type, sponsor reputation, and information channel

Caudill, Eve Martha - 1995

This dissertation research examines consumer skepticism and the possible mitigating effect of credibility on consumers' behavior in the marketplace. Of particular interest to this research is the interaction between the credibility of a set of information and consumers' skepticism toward a...

Persistent link: https://www.econbiz.de/10009477878

Forging relationships with services: The antecedents that have an impact on behavioural outcomes in the life insurance industry

Durvasula, Srinivas; Lysonski, Steven; Mehta, Subhash; … - 2004

relationship with customers' willingness to recommend to others was relatively weak. This finding has important marketing …

Persistent link: https://www.econbiz.de/10009484485

Management Production Systems and Timing Strategies for Cull Cows

Amadou, Zakou; Ward, Clement E.; Raper, Kellie Curry; … - Southern Agricultural Economics Association - SAEA - 2009

Replaced with revised version of paper 06/04/09.

Persistent link: https://www.econbiz.de/10004979484

Changes on Asian Markets – Challenge for European Companies

Zamykalová, Miroslava; Gullová, Soňa - In: Současná Evropa 2013 (2013) 3, pp. 147-161

about strategy, operations, organization and marketing. As the world witnesses profound changes to the traditional model of …

Persistent link: https://www.econbiz.de/10011195468

Marketing and management of innovations in public governance as core determinants of trust

Vysochyna, Alina; Semenov, Volodymyr; Kyrychenko, Kostiantyn - In: Marketing i menedžment innovacij : m&mi (2021) 2, pp. 204-212

Persistent link: https://www.econbiz.de/10013161865

Displays in food retailing : an evaluation from a sales perspective

Diederichs, Lorenz; Göbl, Martin - In: Journal of Applied Leadership and Management 6 (2018), pp. 47-65

Purpose: Marketing literature has previously and repeatedly outlined the positive sales effects of displays in food …

Persistent link: https://www.econbiz.de/10012028884

Exploring artificial intelligence in marketing management : understanding managers' perceptions towards artificial intelligence

Volkmar, Gioia Valentina - 2022

examine the drivers, barriers, and future developments of AI in marketing management. This article formulates research … practical understanding of the drivers, barriers, and future development of AI in marketing management as well as of the … explorativen Ansatz, um Chancen und Herausforderungen im Zusammenhang mit KI im Marketing zu identifizieren. Basierend auf diesen …

Persistent link: https://www.econbiz.de/10013477421