Despite decades of research with mixed results, fear-based public health campaigns continue to be extensively used around the world. This study examined the impact of a fear-based advertising campaign targeted at reducing unsafe driving behaviour and fatal accident rates in New Zealand. We...

This paper assessed the policy implications of the changing demand for passenger vehicles in Australia and debunked the myth that bigger vehicles are safer. In particular, we examined the increasing demand for small cars and four-wheel drive using the classic prisoners' dilemma framework in game...

The purpose of this paper is to address two important issues regarding ageing drivers. First, there is a presumption in the road safety arena that the expected increase in the number of ageing drivers on the roads will lead to an increase in crashes. Second, despite extensive research on ageing...

A manager's perception of industry structure (dynamism) has the potential to impact various organizational strategies and behaviors. This may be particularly so with regard to perceptions driving organizational learning orientations and innovation based marketing strategy. The position taken...

This study examines consumers’ classification of brands by origin, using culture-of-origin (COBO) as the cultural origin or heritage of the brand, and country-of-origin (COO) as the location (specific country) where products carrying the brand name are manufactured, are perceived to be...

Since the early 1990s the theoretical and practical issues associated with organizational capabilities have been a major research focus in marketing. However, there has been little focus simultaneously on industry environment and internal competitive capability development. A manager's...